Evaluation Question 5

How did you attract/address your audience?

With our film opening, we aimed to appeal to our audience in a number of different ways. For example:

• The narrative makes it easy for our audience to empathise with Angus, because it’s the kind of situation that a lot of people have experienced. The fact that Angus is really awkward and weird makes people pity him. This also invokes schadenfreude, because the audience feels better about themselves when they watch Angus being bullied.
• Our opening sequence is quite similar to the Spiderman 2 opening. Worldwide, Spiderman 2 grossed over $783.7 million, the 3^rd highest grossing film of 2004. Since our film is of the same genre, our audience will be expecting the same kind of thing from our film. We share many of the same things, for example, the unexpected hero and the love interest from school.


• Our sequence contains of lot of SFX to astound and entertain our audience, the best example being our pencil lift effect, but the transition from cartoon to real Angus at the end of the credits, as well as the ghost effect at the end are also good examples.
• By using the title Exceptional, we have immediately suggested that the film has something to do with superpowers. Audience then watch the film because they expect certain conventions, for example, the downtrodden unexpected superhero saving the day and getting the girl.

So as you can see, our film opening has definitely managed to appeal to our audience, as most of them understood what the film was about. However, many of them also didn't understand the opening credits, some thought it was a premonition of the future whereas some of them thought it was unrelated.