During the initial stages of planning, we decided on a target audience that would be easy to appeal to. Since our genre was superhero, our core audience was almost decided straight away, because the majority of superhero films are aimed at our audience.
- 13-20 Year Old Males
- Acquainted with technology
- From around the comic book generation
- Interested in the realistic aspect of superheroes - e.g. Dark Knight
- Different and more believable superhero
- Instead of the same old comic book, standard superhero action comedy our film will be more in line with superhero drama (similar to Misfits)
- Offers escapism
Due to a number of factors our film could appeal to a wide range of audiences because there is something for everyone, we tried to use the idea that 20th Century Fox had with Avatar (2009) in order to ensure that the film has a wide reach.
The factors are:
- Love Interest/ Romance storyline = appeal to teenage girls
- Action = appeal to the fans of action films
- Realism/Unsuspected Superhero = those who want to see something different
- Mise-en-scene (locations and costume) = anyone can relate to how he is feeling at some point during the film
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