Evaluation Question 3

What kind of media institution might distribute your media product and why?

Our film opening was produced by Offbeat Productions, an independent British film production company that makes films that aren’t necessarily mainstream, reflected by the use of offbeat, a term used in music to denote a beat that is out of sync of the rest of the melody, metaphorically representing how our company makes films different to everyone else. Recently we have been trying to branch out from an exclusively British audience to a wider, more global audience.

I think our film should be distributed by a global distributer, such as Warner Bros., which distributed films like Superman and the critically acclaimed Dark Knight, both of which are of the superhero genre. Another potential distributor might be Fox Searchlight (or rather, Box Spotlight), which specialises in British indie films.(picture of website?)

Due to the mainstream nature of the superhero genre, I believe that the best venue to show our film at would be a popular cinema, such as Odeon or Cineworld. A specific example of a Cineworld would be the Enfield Town Cineworld, which receives over 500 visitors a day during the holiday season.

However, recently, with the proliferation of high speed broadband and Web 2.0, uploading the film to the internet is becoming more of a viable option as technology improves. A quick and free way to distribute our film would be to upload it to YouTube. YouTube has become more and more prevalent in modern society, almost every news channel has their own page and there’s even a section for filmmakers now. It has a global reach, getting over a billion hits per day. One video has over 172 million views by itself. (screenshot of front page)